Your home is an investment, and the equity you have when you sell is going to carry you into the next chapter of your life...whether that's cash to use as a new down payment, a college fund, or retirement savings.
In a market flooded with options for listing your home, it can be hard to compare "apples to apples":
How much does it really matter who you list with?
How much control does the agent/company you choose have over how quickly you get offers? Or how much you sell for?
What if you need to sell quickly or have a home that isn't in great shape...are you stuck using a "buy now" company and the reality of giving up tens (if not hundreds) of thousands on your sale?
What if you don't want the hassle of showings...is an i-buyer or "buy now" option really worth the trade off, or could you have both convenience and a larger closing check?
What if you tried selling previously and were unhappy with the lack of acceptable offers? What are your options for improving your market value and how can the right Realtor help with that?
Who you work with matters, and there is no substitute for a savvy agent who understands that selling your home goes far beyond yard signage and listing syndication. When it comes to selling your home you don't want to gamble with an investment as large as your equity...and simply sticking a sign in the yard and waiting around to see what happens is just that, gambling with one of your largest portfolio assets.
So how do you maximize your home's value when selling and what should a good agent be doing for you? When it comes to selling your home there are two major components to consider:
A good agent needs to be expert at both in order to earn your business. There is not a "one size fits all" formula for selling a home, and each home should be viewed as a unique commodity with it's own marketing strategy. Homes are no different fundamentally than any other product, and marketing and branding play a key roll in how much consumers are willing to pay.
Will your home sell if we just plop a sign out there? Probably. Eventually. Could you have sold faster and made more money if you had a savvy agent who was working their tail off to actively brand, market, and promote your home? Yes.
With real estate sales there is a known phenomenon where the longer a home sits on the market the harder it is to sell and the lower the final offer price. In our current market you should expect your home to sell within weeks (if not days, depending on price point and style); to do that you want an agent who will hit it hard, fast, and not let up until you are happily under contract.
Once you are under contract the conversation turns the corner from Sales & Marketing to Contract Management. This is a time when you should be able to relax, while your agent works overtime behind the scenes. A good agent will double check every inch of each transaction document, coordinate appointments, make sure everyone involved is on point with dates and deadlines, and ensure that we make it to the closing table without a hitch. Having a detail-oriented agent who knows how to keep things clean and on track is an invaluable asset in making sure your home sale goes through smoothly.
I truly have a passion for helping home owners capitalize on the potential they have in their home. I've yet to meet a home I couldn't fall in love with, and the satisfaction that comes from being able to present a home in a way that makes buyers flock is beyond fulfilling. Couple that with a rigid insistence on clean contracts, process knowledge, and attention to detail, and you won't find a real estate broker willing to work harder to make sure your home sale goes smoothly and closes well.
With a host of services available, from:
Professional home staging
Property preparation assistance
Top-notch professional photos & marketing
and more...
You are guaranteed a customized listing package that will meet your needs and maximize the value of your home.
Moving locally? Ask about valuable savings available with a Buy-Sell Package.
When it comes to the investment you have in your home, please don't ever settle for less than you deserve. You can have it all...convenience, security, and value. All it takes is a phone call. I'm here to help.
If you have any questions about the market, residential real estate, or your home, please feel free to reach out. I'm here as a resource and happy to be of help, now or in the future.